Zebra Technologies Corporation

(NASDAQ Global Select)
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Bullish +65

BNP Paribas lifts target to USD 460 for Zebra Technologies stock

Analyst upgrade Earnings report AI-generated analysis

πŸ“ˆ BNP Paribas increased its price target for Zebra Technologies to USD 460.00 on October 15, 2026.

πŸ’° Q2 2026 revenue surged to USD 1.56 billion, marking a 20.40% year-over-year growth.

πŸ“Š Adjusted earnings per share for the quarter reached USD 6.35 against a consensus of USD 4.36.

πŸš€ Full-year 2026 sales growth is guided between 14.00% and 16.00% with EPS targets of USD 20.75 to USD 21.25.

πŸ’΅ The company repurchased USD 568 million of stock during the first half of 2026.

πŸ“‰ Memory costs remain a key execution issue affecting margins despite strong revenue growth.

🏦 Truist Financial raised its target to USD 378.00 while retaining a Hold rating on October 5, 2026.

πŸ“… Third-quarter 2026 results are scheduled for release on November 3, 2026.

🏒 Market capitalization stands at USD 18.3 billion with a 52-week range of USD 199.05 to USD 392.78.

Bullish Signals
  • BNP Paribas raised its price target to USD 460.00 following strong Q2 results.
  • Revenue grew 20.40% year-over-year to reach USD 1.56 billion in the second quarter of 2026.
  • Adjusted EPS of USD 6.35 significantly beat the consensus estimate of USD 4.36.
  • The company repurchased USD 568 million of stock during the first half of 2026.
  • Full-year free cash flow is guided to be at least USD 1.00 billion.
  • Truist Financial increased its price target from USD 355.00 to USD 378.00.
Risk Factors
  • Management identified memory costs as a key execution issue impacting profitability.
  • Current stock price of EUR 347.50 trades below the average analyst target of USD 385.83.
Full Analysis
BNP Paribas raised its price target for Zebra Technologies from USD 455.00 to USD 460.00 on October 15, 2026, following a strong operating update. The revision reflects the company's robust second-quarter performance where revenue reached USD 1.56 billion, representing a 20.40% year-over-year increase. Adjusted earnings per share for the quarter came in at USD 6.35, significantly beating the consensus estimate of USD 4.36. Zebra Technologies provided guidance for full-year 2026 sales growth between 14.00% and 16.00%, with adjusted earnings per share expected to range from USD 20.75 to USD 21.25. The company also reported free cash flow of at least USD 1.00 billion for the year. Management highlighted that the quarter included a one-time tariff recovery of USD 73 million, which contributed to an adjusted EBITDA margin of 27.70%. Despite the positive outlook, management identified memory costs as a key execution issue impacting margins. The stock is currently trading at EUR 347.50, well below the average analyst target of USD 385.83 derived from nine Buy and four Hold ratings. Other analysts, such as Truist Financial, have also raised their price targets recently, though some maintain a Hold rating.