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Your Privacy
We use cookies to run the site and, only if you allow it, for live chat, analytics, personalization and ad measurement.
We use cookies to:
Deliver and maintain our services, protect against spam, fraud and abuse
Offer a live chat with our team (Enuchat, optional)
Measure audience engagement and site statistics to understand how our services are used (Google Analytics, optional)
Remember your quiz progress and tailor the knowledge base to your skill level (optional)
Measure how our ads on Facebook and Instagram perform, including whether a visit leads to a confirmed sign-up, matched to your Facebook or Instagram account using hashed contact details you enter (Meta Pixel, optional)
Optional cookies are only set if you allow them. You can accept all, reject all or choose per category, and change your choice at any time via the "Manage Cookies" link in the footer. Google and Meta may process this data in the USA. More in our Privacy Policy.
Manage cookie preferences
Required for the website to function. These cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
PHPSESSID |
Session identifier for login, security tokens, and site functionality | Session |
cookie_consent |
Stores your cookie preferences | 1 year |
Show the live chat button so you can message our team. The Enuchat chat widget stores a visitor ID in your browser and sends your chat messages to Enuchat. When this is off, the chat is not loaded.
| Cookie | Purpose | Duration |
|---|---|---|
enuchat_visitor_id |
Keeps your chat conversation linked to this browser (Enuchat, browser storage) | Until you clear it or turn this off |
Help us understand how visitors use our website with Google Analytics, provided by Google LLC. Google receives pages visited, device data and an IP address, and may process them in the USA. If you also allow marketing cookies, the Google tag can detect contact details you enter or see on our pages, such as your email address, phone number, name or address, hash them before sending and pass them to Google so it can match your visits to a Google account for measuring our ads. Hashed details are still personal data. See how Google uses information from sites that use its services.
| Cookie | Purpose | Duration |
|---|---|---|
_ga |
Distinguishes unique visitors (Google Analytics) | 2 years |
_ga_* |
Maintains session state (Google Analytics) | 2 years |
Remember your quiz progress and work out your investing level so we can recommend knowledge-base articles and the right reading depth for you. Stored only on your device.
| Cookie | Purpose | Duration |
|---|---|---|
bes_user_level |
Your quiz-derived investing level, used to tailor content | 1 year |
Let Meta (Facebook and Instagram) measure how our ads perform, using the Meta Pixel. Meta Platforms Ireland Ltd. receives the pages you visit and, when you confirm the email address of a new account, a "completed registration" event, together with browser identifiers and your IP address. Meta's automatic advanced matching also reads contact details you type into forms on our site, such as your email address or name, hashes them in your browser and sends them with these events so Meta can match them to a Facebook or Instagram account. Hashed details are still personal data. These events are sent from your browser and may also be forwarded to Meta through Meta's Conversions API Gateway. Our own server also sends page visits and completed-registration events directly to Meta's Conversions API, with your IP address, browser user agent and Meta browser identifiers, so Meta can count it once. To help Meta match these visits, your browser and our server also send a random visitor ID from our own cookie and, if you are signed in, your account ID, your confirmed email address and the name, city, postal code and country saved in your profile, all hashed first. We and Meta are joint controllers for collecting and sending this data, and Meta's further use, which may include processing in the USA, is described in the Meta Privacy Policy. When this is off, the Meta Pixel is not loaded and no page visit or registration event is sent to Meta. Together with analytics cookies, this choice also lets Google receive hashed contact details, as described under Analytics cookies.
| Cookie | Purpose | Duration |
|---|---|---|
_fbp |
Identifies browsers for Meta ad measurement (Meta Pixel) | 3 months |
_fbc |
Stores the Meta ad click that brought you here (Meta Pixel) | 3 months |
_bes_meid |
Random visitor ID, sent to Meta only hashed, so your visits can be matched (Meta Pixel and Conversions API) | 13 months |