Walmart Inc.

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Neutral +5

The Fire Stick replacement you've been waiting for could be launching soon

AI-generated analysis

πŸ”₯ Amazon Fire Stick users may soon have a compelling alternative as the Walmart-exclusive Onn 4K Pro receives an upcoming replacement.

πŸ’΅ The current Onn 4K Pro is priced at $45 with 32GB storage and 3GB RAM, undercutting the Fire TV Stick 4K Max by about $15.

πŸ“Ί Leaked images suggest the new device will feature a more elongated design similar to the Google TV Streamer rather than the current rounded square shape.

πŸ”Œ The successor is expected to include USB and Ethernet ports, with speculation that it may upgrade to a Gigabit Ethernet connection over the slower 10/100 port on previous models.

🧠 Speculation indicates the new Onn 4K Pro could run on the Amlogic S905X5M chipset, which would be a modest performance upgrade from the current S905X4 chip.

⏳ FCC filings have already surfaced in February confirming key specs like Wi-Fi 6 support and maintaining the existing 32GB storage capacity.

❓ Price and launch date remain two significant unknowns, though analysts suggest a potential price increase to around $55 following recent hikes on sibling Onn devices.

πŸ›’ Walmart remains the exclusive retailer for this Google TV-powered streaming hardware, making availability historically challenging due to high demand.

Bullish Signals
  • The upcoming Onn 4K Pro from Walmart could be launching soon, offering an attractive alternative to Amazon's Fire Stick devices.
  • The new model retains the strong value proposition of its predecessor with support for 4K Ultra HD resolution and popular streaming services.
  • If it uses the speculated Amlogic S905X5M chipset, it would represent a modest hardware upgrade over the current Onn 4K Pro with increased processing power (2.5 GHz vs 2.0 GHz).
  • The device has already secured an FCC listing, indicating regulatory approval and imminent availability on store shelves.
  • Even at a potential price increase to around $55, it is expected to undercut competitor devices like the Fire TV Stick 4K Max.
  • The new Onn 4K Pro features a modern elongated design inspired by the Google TV Streamer that many users will appreciate.
  • Speculation suggests the device could be equipped with Gigabit Ethernet support, addressing common speed limitations found on older smart TVs.
  • The device retains useful port selection including USB and Ethernet ports for connectivity options.
Risk Factors
  • The new Onn 4K Pro's chipset specifications remain unclear, with speculation suggesting it could use the Amlogic S905X5M, but confirmation is lacking.
  • The most significant unknowns surrounding the upcoming device are its final price and official launch date, which could disappoint consumers waiting for a Fire Stick replacement.
  • There is a risk of price increases similar to recent trends with Walmart's Onn 4K Plus, which recently saw a $10 price hike from $30 to $40.
  • The new model's elongated design resembling the Google TV Streamer could take up significantly more space on TV stands compared to the current compact version.
Full Analysis
A new Onn 4K Pro streaming device is anticipated to launch soon, potentially serving as a direct replacement for Amazon's Fire TV Stick. The current Onn 4K Pro, sold exclusively at Walmart for $45, offers compelling value with 32GB of storage, 3GB of RAM, Dolby Vision support, and Google TV, though it often suffers from stock shortages. Leaked images suggest the upcoming successor will feature a design similar to the Google TV Streamer, including an elongated shape that may take up more space on a TV stand than the current rounded square model. The device reportedly retains a USB port and an Ethernet port, with speculation that the new unit might upgrade to Gigabit Ethernet to address limitations found in many smart TVs. Details regarding the internal hardware indicate potential upgrades as well. There is speculation that the new Onn 4K Pro could utilize the Amlogic S905X5M chipset, which would be a modest improvement over the current model's Amlogic S905X4. This newer chip is clocked at 2.5 GHz compared to the current device's 2.0 GHz and is already used in Walmart's newer Onn 4K Plus line. While the exact specifications remain unconfirmed, an FCC listing from February confirmed the inclusion of Wi-Fi 6 support alongside the existing storage and RAM capacities. Key unknowns surrounding the launch include the final price point and release date. Given that Walmart recently increased the price of the Onn 4K Plus by $10 to $40, analysts speculate a similar price hike could push the new Onn 4K Pro from its current $45 price tag to approximately $55. Even at this higher cost, the device would likely still undercut the Fire TV Stick 4K Max in terms of pricing. With recent images surfacing and an existing FCC listing, the product is expected to appear on store shelves in the near future, continuing Walmart's strategy of providing budget-friendly alternatives with Google TV capabilities.