Rockwell Automation Launches New Season of ROKStudios Video Series Highlighting OEM Leaders on Machine Lifecycle Innovation
π’ Rockwell Automation has launched a new season of its ROKStudios video series featuring interviews with executives from leading machine builders.
π₯ The series highlights perspectives on designing, deploying, and optimizing machines across their full lifecycle from design to operation.
π Interviews cover the global packaging and manufacturing ecosystem, focusing on evolving strategies for value delivery throughout the machine lifecycle.
π Olaf Clemens of SN Maschinenbau discusses the critical role of cybersecurity and secure data integration in enabling resilient connected machinery.
π¦ Gian Paolo Crasta of UCIMA shares how OEMs are redesigning machines for flexibility and digital services while balancing sustainability goals.
π€ Alessandro Rocca of Cama Group examines how robotics and standardized architectures help accelerate deployment in high-mix production environments.
π Luis Villegas of AMEC Envasgraf provides an association perspective on rethinking the machine lifecycle amid digitalization and skills challenges.
π¦ Steve Rackham of Bradman Lake Group discusses modular design strategies that enable OEMs to manage SKU complexity and improve uptime.
β»οΈ Michael Lampe of Meurer Verpackungssysteme GmbH explores adapting to sustainability requirements, including shifts to new materials while maintaining efficiency.
π» Bino Bastian of ECONO-PAK discusses how digital twins are evolving into lifecycle assets supporting engineering efficiency and post-startup optimization.
π Piers Lamb of Universal Pack highlights how data-ready machine design enables traceability, compliance, and service-led business models.
π Piyush Bhandari of Clearpack Group shares how OEMs are evolving from standalone machines to intelligent, connected systems for consumer demands.
π‘ Davide Furini of CT Pack discusses how digital tools and connectivity enable more resilient machine performance and operational demands.
π A consistent theme across all interviews is the shift from project-based delivery toward lifecycle-driven strategies integrating design, data, and services.
βοΈ Machine builders recognize that early design decisions significantly impact commissioning efficiency, uptime, and long-term serviceability.
π The new videos were recorded at Interpack 2026 in DΓΌsseldorf, Germany, joining over 150 previous recordings on the ROKStudios portal.
π’ Rockwell Automation is headquartered in Milwaukee, Wisconsin, and employs approximately 26,000 people across more than 100 countries.
π Fabrizio Scovenna notes a consistent shift toward strategies integrating design, secure data, and services to improve performance and resilience.
- Rockwell Automation, the world's largest company dedicated to industrial automation and digital transformation, has launched a new season of its ROKStudios video series featuring in-depth interviews with executives from leading machine builders.
- The new series highlights how OEMs are successfully evolving their strategies to deliver value across the full machine lifecycle, integrating design, secure data, and services to improve performance and resilience.
- Executives like Olaf Clemens of SN Maschinenbau emphasize that cybersecurity is becoming a foundation for connected machinery, enabling secure data integration and long-term lifecycle value.
- Industry leaders such as Gian Paolo Crasta of UCIMA note that packaging machinery OEMs are redesigning machines for flexibility and digital services while balancing sustainability and productivity goals.
- Alessandro Rocca of Cama Group highlights how robotics and standardized architectures are helping OEMs accelerate deployment and deliver scalable lifecycle performance in high-mix production environments.
- Steve Rackham of Bradman Lake Group discusses how modular design and integrated strategies are enabling OEMs to manage SKU complexity and build more flexible, future-ready packaging lines.
- Michael Lampe of Meurer Verpackungssysteme GmbH explores how OEMs are adapting to sustainability requirements while maintaining efficiency and lifecycle performance through new materials.
- Bino Bastian of ECONO-PAK discusses how digital twins are evolving into lifecycle assets that support engineering efficiency and post-startup optimization while addressing cybersecurity and compliance.
- Piers Lamb of Universal Pack highlights how data-ready machine design is enabling traceability and service-led business models, improving commissioning speed and long-term operational performance.
- The new videos join more than 150 previous recordings at the ROKStudios portal, demonstrating Rockwell Automation's extensive thought leadership and engagement in the industrial automation sector.
- Rockwell Automation employs approximately 26,000 problem solvers dedicated to customers in more than 100 countries as of fiscal year end 2025, underscoring its global scale and commitment to expanding what is humanly possible.
- The shift toward integrating secure data and services implies growing cybersecurity risks and compliance burdens that machine builders must manage to maintain resilient operations.