Hasbro, Inc.

(NASDAQ Global Select)
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Bullish +65

Hasbro stock gains 1.47 percent as Goldman trims target

Analyst downgrade Earnings report Guidance raised AI-generated analysis

πŸ“ˆ Hasbro stock gained 1.47% to trade at $88.09, trading 17.66% below its 52-week high of $106.98.

πŸ’° Q2 adjusted EPS of $1.28 exceeded the analyst consensus of $1.16, driven by strong digital gaming performance.

πŸš€ Revenue grew 16% year-over-year to $1.14 billion, with Wizards of the Coast and Digital Gaming revenue jumping 27% to $663.8 million.

⚠️ Entertainment revenue fell 20% to $12.8 million, indicating a sharp split in portfolio performance between gaming and consumer products.

πŸ“ˆ Hasbro raised its 2026 constant-currency revenue growth outlook to 5-7%, expanding the previous range of 3-5%.

πŸ’΅ Adjusted EBITDA guidance was increased to $1.45-$1.50 billion, with operating margin expectations moving to 25-26%.

🏦 Goldman Sachs cut its price target from $117.00 to $115.00 but maintained a Buy rating on the stock.

πŸ“Š MarketBeat reports a Moderate Buy consensus with an average 12-month price target of $109.43, implying 24.23% upside.

Bullish Signals
  • Hasbro reported Q2 adjusted EPS of $1.28, beating the analyst consensus of $1.16.
  • Revenue increased 16% year-over-year to $1.14 billion, driven by a 27% surge in Wizards of the Coast and Digital Gaming revenue.
  • The company raised its 2026 constant-currency revenue growth outlook to 5-7%, up from the prior guidance of 3-5%.
  • Adjusted EBITDA guidance was increased to $1.45-$1.50 billion, reflecting improved profitability expectations.
  • Operating margin outlook was raised to 25-26%, expanding from the previous range of 24-25%.
Risk Factors
  • Entertainment revenue declined 20% year-over-year to $12.8 million, showing weakness in that specific portfolio segment.
  • Goldman Sachs lowered its price target from $117.00 to $115.00, indicating a slight reduction in near-term valuation optimism.
Full Analysis
Hasbro Inc. shares rose 1.47% to close at $88.09 on September 25, 2026, following a mixed earnings report and an analyst rating adjustment. The company reported Q2 adjusted EPS of $1.28, beating the consensus estimate of $1.16, while revenue reached $1.14 billion, representing a 16% year-over-year increase. Financial performance was driven primarily by its digital gaming segment, specifically Wizards of the Coast and Digital Gaming, which saw revenue surge 27% to $663.8 million. In contrast, the Entertainment division declined 20% to $12.8 million, highlighting a sharp divergence in portfolio growth rates between gaming and traditional consumer products. Despite the mixed segment results, Hasbro raised its full-year 2026 guidance significantly. The company updated its constant-currency revenue growth outlook to 5-7%, up from 3-5%, and increased adjusted EBITDA guidance to $1.45-$1.50 billion. Operating margin expectations were also lifted to a range of 25-26%. Analyst sentiment remains constructive despite Goldman Sachs trimming its price target from $117.00 to $115.00, which still sits above the current stock price. The broader consensus among analysts is Moderate Buy, with an average 12-month price target of $109.43, suggesting potential upside as the company executes on its gaming-led growth strategy.