Equifax UK&I has appointed Adam Bassett as its new Banking Director to lead the commercial growth and strategic alignment of its banking practice. This leadership move is designed to help financial institutions unlock greater value from data, analytics, and cloud technology solutions provided by Equifax. With over 20 years of experience in financial services, Adam Bassett brings a strong track record in advising institutional banks on risk management, commercial strategy, and digital transformation. His appointment reinforces Equifax's commitment to leveraging predictive intelligence to assist lenders in achieving sustainable growth while ensuring fairer outcomes for consumers. Based in London and reporting to Chief Commercial Officer Ryan Peacey, Bassett will capitalize on Equifax's extensive investments in cloud infrastructure, security, and data architecture. The company aims to expand its advisory and technology footprint across the banking sector by combining internal bank views with Equifax's market-wide insights to drive confident decision-making. David Bernard, CEO of Equifax UK&I, stated that Bassett's deep sector expertise will enhance the company's banking proposition as banks adapt to changing markets. The new director is expected to strengthen client relationships and support the delivery of strategic insights and cloud innovation needed by financial institutions to serve their own clients effectively.