Research commissioned by Booking.com in partnership with Oxford Economics reveals that travel reserved through its platform generated €691 billion in economic activity across Europe in 2025. This figure is comparable to the GDP of Belgium and highlights the massive scale of tourism's contribution to the continent's economy, covering the EU-27, the UK, and Switzerland. The report details that visitors using Booking.com spent €291 billion directly during their trips in 2025. This spending benefited not only accommodation providers but also stimulated broader sectors including hospitality, retail, transport, and entertainment, creating a ripple effect of nearly €300 billion in additional economic activity across the region. The economic impact supported approximately 4.7 million jobs and generated €175 billion in wages across Europe. Booking.com CEO Glenn Fogel emphasized that the platform enables independent businesses and SMEs to access global demand efficiently, acting as a powerful engine for job creation and regional development. Launched at VivaTech 2026 in Paris, the study underscores the role of digital travel platforms in strengthening competitiveness and unlocking economic opportunities. The findings illustrate how technology helps small businesses compete globally while contributing significantly to tax revenues and local supply chains.