FTC sues Intuit to stop ‘bait-and-switch’ TurboTax ads
🚨 FTC sues Intuit over deceptive 'free' TurboTax ads targeting millions.
⚖️ Two-thirds of 2020 filers were misled into using paid software versions.
🗣️ FTC seeks immediate court order to halt misleading tax ads.
⚔️ Intuit plans to fight suit, citing 100 million free filings in eight years.
📉 Company pulled TV ads after meeting with FTC Chair Lina Khan.
🚨 The FTC filed a lawsuit against Intuit alleging its 'free' TurboTax ads are deceptive bait-and-switch tactics targeting millions of ineligible consumers.
⚖️ The agency claims two-thirds of tax filers in 2020 were misled into believing they could use free software when they actually qualified for paid versions.
🗣️ FTC Director Samuel Levine stated the commission is seeking an immediate court order to halt the ads and protect taxpayers during filing season.
⚔️ Intuit plans to fight the suit, asserting its campaigns have helped 100 million Americans file taxes for free over the last eight years.
📉 The company voluntarily pulled 'free' TV ads after meeting with FTC Chair Lina Khan and informing the agency on March 24.
🏛️ Intuit previously exited the IRS Free File Program in 2021, citing a desire to innovate outside current guidelines rather than lack of support.
⚠️ The company faces concurrent litigation from Los Angeles and Santa Clara counties alleging similar deceptive practices against taxpayers.
- FTC alleges Intuit misled millions on free tax software eligibility.
- Federal lawsuit seeks injunction against 'bait-and-switch' ads during tax season.
- LA and Santa Clara counties accuse Intuit of deceiving taxpayers.
- The FTC alleges Intuit's advertising campaigns mislead millions of consumers regarding eligibility for free tax preparation software.
- Intuit is facing a federal lawsuit seeking an immediate injunction to stop its 'bait-and-switch' ad practices during the critical tax filing season.
- The company is subject to additional litigation from Los Angeles and Santa Clara counties accusing it of deceiving taxpayers.