ServiceNow, Inc.

🇺🇸New York Stock Exchange
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ServiceNow, Inc. stock analysis NOW overview
Slightly Bullish +25

ServiceNow, Inc. $NOW Shares Purchased by AMI Asset Management Corp

📈 AMI Asset Management Corp increased its ServiceNow holdings by 112.2% in Q1, acquiring 200,577 shares to reach a total value of $39.66 million.

🏦 Other institutional investors including Ameriflex Group Inc. and Pin Oak Investment Advisors also significantly boosted their positions during the third quarter.

📉 Major analysts including Morgan Stanley, Piper Sandler, and Canaccord Genuity lowered their price targets to between $134 and $180 in late April.

💰 Despite target cuts, all major analysts maintained 'buy' or 'overweight' ratings on the stock.

📊 ServiceNow trades at a market cap of $102.99 billion with a P/E ratio of 59.53 and a beta of 0.94.

📉 The stock is currently trading below its 200-day moving average of $114.38 but above its 50-day moving average of $100.17.

💸 Insiders Jacqueline P. Canney and Anita M. Sands sold a combined total of 28,071 shares worth approximately $2.53 million in the last quarter.

📉 Following insider sales, company insiders now own only 0.34% of the outstanding stock.

🏢 Institutional investors and hedge funds collectively own 87.18% of ServiceNow's total stock.

🛠️ The company operates the Now Platform, a suite of subscription software for IT operations, customer service, HR, and security management.

Bullish Signals
  • Significant institutional accumulation with AMI Asset Management Corp increasing its stake by over 100% in Q1.
  • Multiple other funds including Ameriflex Group Inc. and Pin Oak Investment Advisors increased their holdings in the third quarter.
  • Analysts maintain 'buy' or 'overweight' ratings despite lowering specific price targets, indicating continued confidence in long-term prospects.
  • Strong institutional ownership concentration at 87.18% suggests stability and reduced volatility compared to small-cap peers.
Risk Factors
  • Multiple major analysts including Morgan Stanley, Piper Sandler, and Canaccord Genuity recently lowered their price targets on the stock.
  • Significant insider selling activity occurred in the last quarter with directors offloading over $2.5 million worth of shares.
  • The stock is currently trading below its 200-day moving average of $114.38, indicating potential short-term weakness or consolidation.
Full Analysis
ServiceNow, Inc. (NYSE: NOW) saw significant institutional activity in the first quarter of 2026, highlighted by AMI Asset Management Corp increasing its holdings by 112.2% to own 379,351 shares valued at $39.66 million. This move made ServiceNow the fund's 19th largest position, representing 2.5% of its portfolio. Several other institutional investors also adjusted their stakes, with Ameriflex Group Inc. lifting its position by 187.5% and Pin Oak Investment Advisors boosting holdings by 20.7%, while Wealth Watch Advisors and Texas Capital Bancshares established new positions. Analyst sentiment remains mixed but generally positive despite recent price target reductions from major firms like Morgan Stanley, Piper Sandler, and Canaccord Genuity. While these analysts lowered their specific price targets to the $134-$180 range, they maintained 'buy' or 'overweight' ratings. The stock currently trades with a market cap of $102.99 billion and a P/E ratio of 59.53, trading below its 200-day moving average of $114.38 but above its 50-day average. Insider selling activity was notable in the recent quarter, with directors Jacqueline P. Canney and Anita M. Sands collectively offloading over 28,000 shares worth approximately $2.53 million. Following these sales, insiders hold a total of 0.34% of the company's stock. Despite the insider exits and analyst target cuts, the aggregate analyst rating remains 'Moderate Buy' with an average price target of $142.17.