ServiceNow, Inc.

New York Stock Exchange
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Very Bullish +76

India could emerge as one of biggest markets for ServiceNow, says president Amit Zavery

AI-generated analysis

📈 ServiceNow president Amit Zavery stated that India is poised to become the company's largest growth engine in the Asia-Pacific region.

💻 Approximately 20% of ServiceNow's global workforce is currently based in India, with a focus on full product development and ownership.

🏢 The company operates offices in Hyderabad, Bengaluru, Gurugram, and Mumbai, planning further expansion as demand increases.

🤖 Indian government agencies are showing rising interest in AI automation for citizen services and internal workflows.

🛡️ ServiceNow is positioning its "AI Control Tower" platform to help organizations monitor AI usage and ensure compliance with evolving regulations.

⚖️ Zavery noted that while India is tightening rules around data protection and sovereign cloud infrastructure, the company feels confident in delivering these requirements.

📊 ServiceNow sees significant strategic value in the country's enterprise and government push toward AI adoption.

Risk Factors
  • ServiceNow's bullish outlook on India is contingent upon the company successfully navigating tightening global and local regulations around AI governance, data protection, and sovereign cloud infrastructure.
  • While Indian government agencies show interest in AI automation, ServiceNow's ability to deliver compliant solutions without operational friction remains a key test for its expansion strategy.
  • The article focuses almost exclusively on growth potential, offering no insight into competitive threats from local players or the risk of margin compression if product development costs in India outpace revenue generation.
Full Analysis
ServiceNow president, COO, and CPO Amit Zavery has stated that India is positioned to become the company's largest growth engine in the Asia-Pacific region, potentially emerging as its biggest market globally. Speaking at ServiceNow's Knowledge 2026 conference, Zavery highlighted that India represents one of the fastest-growing markets for the enterprise workflow and AI automation software provider, driven by a significant push from both the private sector and government entities to adopt artificial intelligence solutions. This growth strategy is underpinned by substantial operational integration, with approximately 20 percent of ServiceNow's global workforce already based in India, including one in three engineers working out of the country. The company maintains full product development capabilities within Indian offices located in Hyderabad, Bengaluru, Gurugram, and Mumbai, where local teams possess full ownership over product leadership, engineering, and design functions. The strategic importance of the Indian market is further bolstered by rising interest from government agencies looking to implement AI-driven automation for citizen services and internal workflows. Zavery noted that Indian enterprises and public sector bodies are increasingly exploring AI systems that can operate within sovereign environments while remaining compliant with emerging regulations on data protection and AI governance. In response to these regulatory tightening trends, ServiceNow is positioning its "AI Control Tower" platform to help organizations monitor internal AI usage, track compliance, and manage governance centrally, addressing the growing concern over exposing sensitive data through uncontrolled AI tools. While acknowledging global concerns regarding AI governance and sovereign cloud infrastructure, Zavery expressed confidence in ServiceNow's ability to action and deliver on these evolving requirements as he viewed the country's digital framework development not as unreasonable but rather as a standard part of market evolution. He emphasized that conversations are centered on leveraging AI to improve services and automate business processes for citizens, reflecting a high level of ambition from the Indian government sector. Zavery concluded by noting that both the company's progress and future opportunities in India are extremely positive, reinforcing India's vital strategic role within ServiceNow's global expansion plans.