The Bank of New York Mellon Corporation

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Bullish +65

BNY Mellon's Pershing Launches New Business Unit, Pershing X(SM), to be ...

AI-generated analysis

🚀 BNY Mellon's Pershing launches Pershing X, a new business unit led by Ainslie Simmonds to design innovative solutions for the advisory industry.

💡 The new unit accelerates delivery of consumer-grade digital experiences and incubates an all-in-one advisory platform for Wealth Solutions clients.

🤝 Pershing X aims to help firms solve challenges with disconnected technology tools, fueling business growth and asset under management expansion.

👩‍💼 Ainslie Simmonds joins as President of Pershing X, bringing 20 years of experience including launching fintech firms like LearnVest and thinkorswim.

🏦 The platform integrates enterprise offerings from BNY Mellon Wealth Management and Investment Management to enhance client service capabilities.

📈 Jim Crowley, Pershing CEO, highlights the platform's role in transforming the advisory marketplace by helping firms attract new clients and serve existing ones better.

Bullish Signals
  • Pershing launches a new business unit, Pershing X, to deliver innovative digital solutions and consumer-grade experiences for its advisory industry clients.
  • The new unit will incubate and engineer a comprehensive, all-in-one set of advisory capabilities for Wealth Solutions clients, including broker-dealers and RIAs.
  • Ainslie Simmonds is appointed President of Pershing X, bringing two decades of experience in wealth management and digital innovation to lead the initiative.
  • The platform aims to help financial services firms solve challenges with disconnected technology tools, fueling their business growth and asset under management expansion.
Full Analysis
BNY Mellon's Pershing has launched a new business unit called Pershing X, appointing Ainslie Simmonds as its President. This initiative is designed to develop innovative digital solutions specifically for the advisory industry, aiming to deliver consumer-grade digital experiences to clients and the broader marketplace. Pershing X serves as an extension of the 'Client Experience Reimagined' initiative announced in April 2021. The new unit will incubate and engineer a comprehensive, all-in-one set of advisory capabilities for Pershing's Wealth Solutions clients, including broker-dealers, registered investment advisors (RIAs), and trust companies. Jim Crowley, Pershing CEO, stated that the platform aims to solve challenges related to managing disconnected technology tools and data sets, thereby fueling business growth for financial services firms. The solutions will provide access to enterprise offerings from BNY Mellon Wealth Management and Investment Management, helping firms attract new clients and grow assets under management. Ainslie Simmonds brings two decades of experience in wealth management and digital innovation, having previously launched fintech firms like LearnVest and thinkorswim. She joins Pershing's Executive Committee to lead this strategic transformation, focusing on enabling advisors to focus on delivering real value to investors.