Airbnb, Inc.

🇺🇸NASDAQ Global Select
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Bullish +72

Airbnb hotels and experiences push could add $1.8B to 2030 revenue, Jefferies estimates

📈 Jefferies reiterates a Buy rating on Airbnb (ABNB), projecting sustained double-digit revenue growth through the end of the decade.

🏨 Expansion into independent hotels is expected to grow market share from 1% to 3.5% by 2030, adding approximately $1 billion to revenue.

✈️ The travel experiences segment could see Airbnb's share rise from 1.5% to 3% by 2030, contributing roughly $800 million in additional revenue.

🛡️ Enhanced host and guest services, including broader travel insurance, are estimated to add 75 basis points to the take rate by 2030.

💰 Sponsored listings could contribute up to $4.5 billion to 2030 revenue but are currently treated as an upside scenario due to rollout uncertainty.

📊 Jefferies raised its 2027 gross booking value and EBITDA estimates to sit 1% and 2% above Wall Street consensus, respectively.

🎯 The firm sees hotels addressing use cases unsuitable for home rentals, such as one-night stays and business travel.

Bullish Signals
  • Jefferies maintains a Buy rating on ABNB, citing strong confidence in the durability of growth as newer products scale.
  • Hotels expansion targets specific market gaps like business travel and seasonal demand spikes, adding $1 billion to 2030 revenue estimates.
  • Airbnb is well-positioned to capture a larger slice of the global travel experiences market with a projected share increase to 3% by 2030.
  • Take rate expansion via enhanced services could add approximately $1.3 billion to 2030 revenue through higher margins.
  • Sponsored listings represent a massive potential upside opportunity, capable of adding $4.5 billion to 2030 revenue if launched successfully.
  • Jefferies raised its 2027 gross booking value and EBITDA estimates above consensus, signaling strong analyst sentiment.
  • The strategy of integrating independent hotels allows Airbnb to diversify beyond home rentals into one-night stays and corporate travel.
Risk Factors
  • Sponsored listings were moved from the base case to an upside scenario due to reduced confidence in a near-term rollout.
Full Analysis
Jefferies analysts project that Airbnb Inc (NASDAQ:ABNB) is poised to sustain double-digit revenue growth through 2030, driven by strategic expansions into hotels, travel experiences, and higher take rates. The firm has reiterated its Buy rating on the stock, citing these new growth drivers as key factors pushing estimates above current Wall Street consensus. Specifically, Jefferies estimates that each of the three primary growth pillars—hotels, experiences, and take rate expansion—could contribute roughly one percentage point to annual revenue growth between 2025 and 2030. The integration of independent hotels into the core platform is expected to grow Airbnb's share of online bookings for these properties from approximately 1% today to 3.5% by 2030, adding about $1 billion to total 2030 revenue. On the experiences front, Jefferies anticipates global online experience bookings will reach $150 billion by 2030, with Airbnb's market share rising from 1.5% to 3%, contributing an additional $800 million to revenue. Furthermore, enhanced services like broader travel insurance could add roughly 75 basis points to the take rate by 2030, translating to approximately $1.3 billion in incremental revenue. Jefferies also identified a significant upside opportunity in sponsored listings, estimating the product could contribute $4.5 billion to revenue on 2030 bookings if launched successfully. However, due to reduced confidence in a near-term rollout, this scenario was moved from the base case to an upside scenario, underpinning a $250 price target with a 3.5-to-1 risk-reward ratio. Reflecting confidence in the durability of growth as newer products scale, Jefferies raised its 2027 gross booking value and EBITDA estimates to 1% and 2% above consensus, respectively.